Europe 2025Total Football is Coming Home, again!
May 19th - 21st 2025

Soccerex Europe 2025
Building on the success of Soccerex Europe 2024, which featured an insightful session on how AI is transforming football and standout discussions with speakers from TikTok, Ajax, and LALIGA, the football industry's premier European event returns to Amsterdam in 2025.
Hosted at the renowned Johan Cruijff ArenA, a venue that has staged Champions League finals and UEFA Euro 2000, this year's event promises to be a landmark gathering for federations, leagues, clubs, brands, media, governing bodies, and legends from across the globe.
Event Schedule
19th May
- Time TBC
- More details coming soon
20th May
- Opening remarks at 9.30am
- First panel at 10am
- Lunch break 1pm-2pm
- Last panel ends at 5.45pm
- Social evening (time/venue TBC)
21st May
- First panel at 10am
- Lunch break 1pm-2pm
- Last panel ends at 4.45pm
- Event closes at 5pm


Soccerex Europe in numbers
Official Accommodations Partner
Previous Participants
2024 Highlights
Speakers

Ronald de Boer
Ajax - Youth Coach

Gilberto Silva
Co-Founder - Striver

Alexandre Zodmi
Head of Partnerships Development & Academies - Juventus

Arran Williams
Equality, Diversity and Inclusion Manager - PGMOL

Ata Kansu
Professional EA FC Pro FIFA Player - FC Twente

Bianca Rech
Head of Women's Football - FC Bayern Munich

Georgia Adderley
Managing Director - Add Management

Isabel Cabrejas
Women and Youth Football Development Manager - Project Manager - 4-Football

João Capela
FIFA VAR Instructor, Consultant and Manager

Jose Baxter
Academy Assistant Coach - Everton FC

Tarik Shamel
Head of Integrity - The FA

Toan Ravenscroft
M&C Saatchi Sport & Entertainment Amsterdam - Managing Director

Vitor Gonçalves
ProEleven - Agent

Çiğdem Türkân
Education & Player Care Auditor (PGAAC) -The Premier League

Daniel Martin
CFO - RedBird FC

Erkut Sogut
Sports Lawyer

Giulio Tedeschi
CEO & Founder - Tedeschi & Partners

Hugo Scheckter
Founder & Managing Director - The Player Care Group

Ming Zhao
Manchester City - Digital Analytics Manager

Nedum Onuoha
Former Premier League footballer

Reyes Bellver
Sports Lawyer - Bellver Sports

Richard Morris
Head of Commercial - Swansea City AFC

Zarah Al-Kudcy
Chelsea FC - Women's Commercial Director

Sandra Doreleijers
PSV - Manager Womens Football

Sam Eaton
Customer Success Lead - Gemini Sports Analytics

Ocyr Azevedo Neto
Board Assistant on Football - Athletico Paranaense

Katie Simmonds
SIGA - Global Chief Operating Officer

Gijs de Jong
General Secretary - KNVB

David Carpels
Head of Academy - Cercle Brugge

Daphne Koster
Ajax - Manager Women's Football

Corne Groenendijk
Ajax - Head of International Football

Charalampos Zelenitsas
Sharjah FC - Technical Director

Thomas Euler
Founder & CEO - Liquiditeam

Thomas Ehemann
Head of Digital Fan Experience - FC Bayern

Marieke Visser
Founder & CEO - HERA

Hans Erik Tuijt
Chief Executive Officer Adrenaline

Dirk Schluenz
Managing Director - FC Nürnberg

Daniel Gianmarco Križan
TruCrowd - CEO

Dana Dar
Kick Off Sport - Co-Founder

Brad Friedel
Head of Strategic Partnerships_Goalkeeper

Gianni Infantino
FIFA President

Don Garber
MLS Commissioner

Javier Tebas
President - La Liga

Amanda Vandervoort
President, USL Super League at United Soccer League (USL)

Victor Montagliani
President of CONCACAF, Vice President FIFA

Bianca Rech
Head of Women's Football - FC Bayern Munich

Jorge Mas
Managing Owner - CF Inter Miami

Eefje Janus
Commercieel lead Azerion Vrouwen Eredivisie - KNVB

Sandra Doreleijers
PSV - Manager Women's Football

Cecilia Lagos
European Correspondent - ESPN

Danita Johnson
President, Business Operations, DC United

Romy Gai
Chief Business Officer, FIFA

Alexi Lalas
Broadcaster, FOX Sports

James Johnson
CEO, Football Australia

Dan McNally
Vice President of Soccer Operations at FC Cincinnati

Alexandra Gómez Bruinewoud
Senior Legal Counsel - FIFPRO

Ronald de Boer
Ajax - Youth Coach

Gilberto Silva
Co-Founder - Striver

Gijs de Jong
General Secretary - KNVB

Tatjana Haenni
Chief Sporting Director - NWSL

Brad Friedel
Head of Strategic Partnerships Goalkeeper.com

Sharona Friedman
President & CEO - Global Institute of Sport

Sander van Stiphout
Director International Johan Cruijff ArenA

Robert Klein
Managing Director Football - IMG Media

Emanuel Macedo de Medeiros
Global CEO SIGA

Guillem Balague
Broadcaster

Paul Barber OBE
Chief Executive and Deputy Chairman - Brighton & Hove Albion FC

Nedum Onuoha
Former Premier League footballer

Toan Ravenscroft
M&C Saatchi Sport & Entertainment Amsterdam - Managing Director

Robbie Lyle
Founder & CEO AFTV

Ashlee Fontes
Comber Owner & CEO, TLH Reckoning

Bernd Reichart
CEO A22 Sports Management

Court Jeske
Chief Commercial Officer at The United Soccer Leagues

Daniella Levine Cava
Miami-Dade County Mayor

Eddy Cue
Apple’s Senior Vice President of Services

Jill Ellis
President, San Diego Wave FC

Francis Suarez
Mayor of Miami

Jan Twete
Director, Global Partnerships, North America Region, VfL Wolfsburg

Jason Roberts
Chief Football Development Officer, CONCACAF

Katie Simmonds
Global COO, SIGA Managing Director, SIGAWomen

Kyle Martino
Founder, Over Under Initiative Goalpher

Philippe Moggio
General Secretary of the CONCACAF

Thomas Rongen
Broadcaster

Tony Cherchi
Show Host & Match Analyst, MLS

Trevor Watkins
Partner, Head of Sports - Pinsent Masons

Andy Mitchell
President and CEO Lega Serie A USA

Juan Sebastián Verón
Argentine former footballer

Kate Abdo
Broadcaster

Laura Georges
Secretary General of the French Football Federation

Thomas Ehemann
Head of Digital Fan Experience - FC Bayern

Karina LeBlanc
General Manager & President Of Soccer Operations at Portland Thorns

Johan Neeskens
Dutch Association Football Manager

Alessandro Del Piero
Italian former footballer

Bora Milutinovic
Former Manager USMNT

Stuart Goldfarb
SKI Partners

Ruba Sbeah
MLS

Eni Aluko
Broadcaster, club owner and 130 matches for England

Trevor Watkins
Pinsent Masons

Nicole Petras
AIM Sport, Former FIFA 2022 Committee Member, and FAI

Matteo Masucci
General Manager, Director of Soccer, Sport Scientist

Rick Di Gironimo
President & General Manager at Juventus Academy Toronto

Leonel Delgado
Director of Commercial Football Academies at Al Nassr FC

Cyril Klosek
(PSG) Technical Director, Academies Middle East | AFC Pro Licence | Club & Academy Management

Omar Abo Shakra
Sports Marketing Manager at Red Bull

Budreya Faisal
Baanat FC

Rasha Elghorour
CAF

Amira Yousif
Egypt Women’s National team coach

Matt Jones
Head of Nutrition at UAE FA

Gianni Infantino
FIFA President

Don Garber
MLS Commissioner

Javier Tebas
President - La Liga

Amanda Vandervoort
President, USL Super League at United Soccer League (USL)

Victor Montagliani
President of CONCACAF, Vice President FIFA

Bianca Rech
Head of Women's Football - FC Bayern Munich

Jorge Mas
Managing Owner - CF Inter Miami

Eefje Janus
Commercieel lead Azerion Vrouwen Eredivisie - KNVB

Sandra Doreleijers
PSV - Manager Women's Football

Cecilia Lagos
European Correspondent - ESPN

Danita Johnson
President, Business Operations, DC United

Romy Gai
Chief Business Officer, FIFA

Alexi Lalas
Broadcaster, FOX Sports

James Johnson
CEO, Football Australia

Dan McNally
Vice President of Soccer Operations at FC Cincinnati

Alexandra Gómez Bruinewoud
Senior Legal Counsel - FIFPRO

Ronald de Boer
Ajax - Youth Coach

Gilberto Silva
Co-Founder - Striver

Gijs de Jong
General Secretary - KNVB

Tatjana Haenni
Chief Sporting Director - NWSL

Brad Friedel
Head of Strategic Partnerships Goalkeeper.com

Sharona Friedman
President & CEO - Global Institute of Sport

Sander van Stiphout
Director International Johan Cruijff ArenA

Robert Klein
Managing Director Football - IMG Media

Emanuel Macedo de Medeiros
Global CEO SIGA

Guillem Balague
Broadcaster

Paul Barber OBE
Chief Executive and Deputy Chairman - Brighton & Hove Albion FC

Nedum Onuoha
Former Premier League footballer

Toan Ravenscroft
M&C Saatchi Sport & Entertainment Amsterdam - Managing Director

Robbie Lyle
Founder & CEO AFTV

Ashlee Fontes
Comber Owner & CEO, TLH Reckoning

Bernd Reichart
CEO A22 Sports Management

Court Jeske
Chief Commercial Officer at The United Soccer Leagues

Daniella Levine Cava
Miami-Dade County Mayor

Eddy Cue
Apple’s Senior Vice President of Services

Jill Ellis
President, San Diego Wave FC

Francis Suarez
Mayor of Miami

Jan Twete
Director, Global Partnerships, North America Region, VfL Wolfsburg

Jason Roberts
Chief Football Development Officer, CONCACAF

Katie Simmonds
Global COO, SIGA Managing Director, SIGAWomen

Kyle Martino
Founder, Over Under Initiative Goalpher

Philippe Moggio
General Secretary of the CONCACAF

Thomas Rongen
Broadcaster

Tony Cherchi
Show Host & Match Analyst, MLS

Trevor Watkins
Partner, Head of Sports - Pinsent Masons

Andy Mitchell
President and CEO Lega Serie A USA

Juan Sebastián Verón
Argentine former footballer

Kate Abdo
Broadcaster

Laura Georges
Secretary General of the French Football Federation

Thomas Ehemann
Head of Digital Fan Experience - FC Bayern

Karina LeBlanc
General Manager & President Of Soccer Operations at Portland Thorns

Johan Neeskens
Dutch Association Football Manager

Alessandro Del Piero
Italian former footballer

Bora Milutinovic
Former Manager USMNT

Stuart Goldfarb
SKI Partners
