Europe 2025Total Football is Coming Home, again!
May 19th - 21st 2025
Soccerex Europe 2025
Building on the success of Soccerex Europe 2024, which featured an insightful session on how AI is transforming football and standout discussions with speakers from TikTok, Ajax, and LALIGA, the football industry's premier European event returns to Amsterdam in 2025.
Hosted at the renowned Johan Cruijff ArenA, a venue that has staged Champions League finals and UEFA Euro 2000, this year's event promises to be a landmark gathering for federations, leagues, clubs, brands, media, governing bodies, and legends from across the globe.
Event Schedule
19th May
- Time : 6pm -10pm
- VIP Reception to be held on the pitch at Johan Cruijff ArenA with dressing room tour
20th May
- Opening remarks at 9.30am
- First panel at 10am
- Lunch break 1pm-2pm
- Last panel ends at 5.45pm
- Social evening (time/venue TBC)
21st May
- First panel at 10am
- Lunch break 1pm-2pm
- Last panel ends at 4.45pm
- Event closes at 5pm
Soccerex Europe in numbers
Official Accommodations Partner
Previous Participants
Clubs
Exhibitors
MEDIA COMPANIES
LEAGUES/FEDERATIONS
EVENT PARTNERS
Brands
![Musco[2506]](https://soccerex-llc-2-v1744034681.websitepro-cdn.com/wp-content/uploads/2025/03/Musco2506.jpeg "Musco[2506]")
Current Speakers
Gijs de Jong
General Secretary - Royal Netherlands Football Association
Paul Barber OBE
Chief Executive and Deputy Chairman - Brighton & Hove Albion FC
Roger Bongaerts
Senior Head Educator, Academy Directors for the KNVB
Marlo Sweatman
Former Jamaican International Player
Peter Ridsdale
CEO - Preston North End Football Club
Betsy Cutler
VP, Corporate Wellness & Safeguarding - USL
David Dwinger
Owner & President - GDS Cascais Futebol Club
Rob Pilgrim
Head of Sport - YouTube EMEA
Tim Edwards
Sports Partnerships Lead - UK, Ireland & The Nordics, TikTok
Nicole Bekkers
Founder - FC88
Toan Ravenscroft
Managaing Partner - MSQ SPORT + ENTERTAINMENT
Trevor Watkins
Global Head of Sport & Entertainment - Pinsent Masons LLP
Cristian Petschen
Public Venues Practice Leader - LaBella Associates
Sander Troost
Associate Partner - gmp Architects
Anna Pereira
CEO - The Wellness Universe
Harry Hugo
Co-Founder The Goat Agency - Chairman Farnham Town FC
Gerry Cox
Managing Director - HaytersTV
Aviv Levy Shoshan
Founder & CEO - Double Tap
Amr Elrawi
Founder and CEO of Game Changers
Giulio Tedeschi
CEO & Founder - Tedeschi & Partners
Nathan Kaplan
Head of Football Partnerships - IMG Arena
Olivier Brémont
Sports, Entertainment & Consumer Goods Leader
André Peeters
SOEE Football Consultant - Special Olympics Europe or Eurasia
Nick Dann
Founder and CEO - Zephyr Sports Group
Alex Hayes
Director and Founder - Zephyr Sports Group
Mariano Otero
EVP, Business Development - Fever
Misha Sher
Head of Football - WPP
Dennis Gerkes
Founder & Creator - Gerkicks
Jonathan Jones
Head of Global Marketing - MEYBA
Malgorzata Borkowska
Media Rights Consultant and Board Advisor - Ekstraklasa SA
Mike Harmon
Head of Global Sports Partnerships - Doubleday & Cartwright
Richard Allen
High Performance Specialist and Talent ID Technical Lead - FIFA
Sarah Guilfoyle
Managing Director - Wigan Athletic FC
Past Speakers
Ronald de Boer
Ajax - Youth Coach
Gilberto Silva
Co-Founder - Striver
Alexandre Zodmi
Head of Partnerships Development & Academies - Juventus
Arran Williams
Equality, Diversity and Inclusion Manager - PGMOL
Ata Kansu
Professional EA FC Pro FIFA Player - FC Twente
Bianca Rech
Head of Women's Football - FC Bayern Munich
Georgia Adderley
Managing Director - Add Management
Isabel Cabrejas
Women and Youth Football Development Manager - Project Manager - 4-Football
João Capela
FIFA VAR Instructor, Consultant and Manager
Jose Baxter
Academy Assistant Coach - Everton FC
Tarik Shamel
Head of Integrity - The FA
Toan Ravenscroft
M&C Saatchi Sport & Entertainment Amsterdam - Managing Director
Vitor Gonçalves
ProEleven - Agent
Çiğdem Türkân
Education & Player Care Auditor (PGAAC) -The Premier League
Daniel Martin
CFO - RedBird FC
Erkut Sogut
Sports Lawyer
Giulio Tedeschi
CEO & Founder - Tedeschi & Partners
Hugo Scheckter
Founder & Managing Director - The Player Care Group
Ming Zhao
Manchester City - Digital Analytics Manager
Nedum Onuoha
Former Premier League footballer
Reyes Bellver
Sports Lawyer - Bellver Sports
Richard Morris
Head of Commercial - Swansea City AFC
Zarah Al-Kudcy
Chelsea FC - Women's Commercial Director
Sandra Doreleijers
PSV - Manager Womens Football
Sam Eaton
Customer Success Lead - Gemini Sports Analytics
Ocyr Azevedo Neto
Board Assistant on Football - Athletico Paranaense
Katie Simmonds
SIGA - Global Chief Operating Officer
Gijs de Jong
General Secretary - KNVB
David Carpels
Head of Academy - Cercle Brugge
Daphne Koster
Ajax - Manager Women's Football
Corne Groenendijk
Ajax - Head of International Football
Charalampos Zelenitsas
Sharjah FC - Technical Director
Thomas Euler
Founder & CEO - Liquiditeam
Thomas Ehemann
Head of Digital Fan Experience - FC Bayern
Marieke Visser
Founder & CEO - HERA
Hans Erik Tuijt
Chief Executive Officer Adrenaline
Dirk Schluenz
Managing Director - FC Nürnberg
Daniel Gianmarco Križan
TruCrowd - CEO
Dana Dar
Kick Off Sport - Co-Founder
Brad Friedel
Head of Strategic Partnerships_Goalkeeper
Gianni Infantino
FIFA President
Don Garber
MLS Commissioner
Javier Tebas
President - La Liga
Amanda Vandervoort
President, USL Super League at United Soccer League (USL)
Victor Montagliani
President of CONCACAF, Vice President FIFA
Jorge Mas
Managing Owner - CF Inter Miami
Eefje Janus
Commercieel lead Azerion Vrouwen Eredivisie - KNVB
Cecilia Lagos
European Correspondent - ESPN
Danita Johnson
President, Business Operations, DC United
Romy Gai
Chief Business Officer, FIFA
Alexi Lalas
Broadcaster, FOX Sports
James Johnson
CEO, Football Australia
Dan McNally
Vice President of Soccer Operations at FC Cincinnati
Alexandra Gómez Bruinewoud
Senior Legal Counsel - FIFPRO
Tatjana Haenni
Chief Sporting Director - NWSL
Sharona Friedman
President & CEO - Global Institute of Sport
Sander van Stiphout
Director International Johan Cruijff ArenA
Robert Klein
Managing Director Football - IMG Media
Emanuel Macedo de Medeiros
Global CEO SIGA
Guillem Balague
Broadcaster
Paul Barber OBE
Chief Executive and Deputy Chairman - Brighton & Hove Albion FC
Robbie Lyle
Founder & CEO AFTV
Ashlee Fontes
Comber Owner & CEO, TLH Reckoning
Bernd Reichart
CEO A22 Sports Management
Court Jeske
Chief Commercial Officer at The United Soccer Leagues
Daniella Levine Cava
Miami-Dade County Mayor
Eddy Cue
Apple’s Senior Vice President of Services
Jill Ellis
President, San Diego Wave FC
Francis Suarez
Mayor of Miami
Jan Twete
Director, Global Partnerships, North America Region, VfL Wolfsburg
Jason Roberts
Chief Football Development Officer, CONCACAF
Kyle Martino
Founder, Over Under Initiative Goalpher
Philippe Moggio
General Secretary of the CONCACAF
Thomas Rongen
Broadcaster
Tony Cherchi
Show Host & Match Analyst, MLS
Trevor Watkins
Partner, Head of Sports - Pinsent Masons
Andy Mitchell
President and CEO Lega Serie A USA
Juan Sebastián Verón
Argentine former footballer
Kate Abdo
Broadcaster
Laura Georges
Secretary General of the French Football Federation
Karina LeBlanc
General Manager & President Of Soccer Operations at Portland Thorns
Johan Neeskens
Dutch Association Football Manager
Alessandro Del Piero
Italian former footballer
Bora Milutinovic
Former Manager USMNT
Stuart Goldfarb
SKI Partners
Amr Elrawii
Founder and CEO of Game Changers
Aviv Levy Shoshan
Founder & CEO - Double Tap
Gerry Cox
Managing Director - HaytersTV
Gijs de Jong
General Secretary - Royal Netherlands Football Association
Nathan Kaplan
Head of Football Partnerships - IMG Arena
Olivier Brémont
Sports, Entertainment & Consumer Goods Leader
Paul Barber OBE
Chief Executive and Deputy Chairman - Brighton & Hove Albion FC
Peter Ridsdale
CEO - Preston North End Football Club
Roger Bongaerts
Senior Head Educator, Academy Directors for the KNVB
Toan Ravenscroft
Managaing Partner - MSQ SPORT + ENTERTAINMENT
Trevor Watkins
Global Head of Sport & Entertainment - Pinsent Masons LLP
Ruba Sbeah
MLS
Eni Aluko
Broadcaster, club owner and 130 matches for England
Trevor Watkins
Pinsent Masons
Nicole Petras
AIM Sport, Former FIFA 2022 Committee Member, and FAI
Matteo Masucci
General Manager, Director of Soccer, Sport Scientist
Rick Di Gironimo
President & General Manager at Juventus Academy Toronto
Leonel Delgado
Director of Commercial Football Academies at Al Nassr FC
Cyril Klosek
(PSG) Technical Director, Academies Middle East | AFC Pro Licence | Club & Academy Management
Omar Abo Shakra
Sports Marketing Manager at Red Bull
Budreya Faisal
Baanat FC
Rasha Elghorour
CAF
Amira Yousif
Egypt Women’s National team coach
Matt Jones
Head of Nutrition at UAE FA
Gianni Infantino
FIFA President
Don Garber
MLS Commissioner
Javier Tebas
President - La Liga
Amanda Vandervoort
President, USL Super League at United Soccer League (USL)
Victor Montagliani
President of CONCACAF, Vice President FIFA
Bianca Rech
Head of Women's Football - FC Bayern Munich
Jorge Mas
Managing Owner - CF Inter Miami
Eefje Janus
Commercieel lead Azerion Vrouwen Eredivisie - KNVB
Sandra Doreleijers
PSV - Manager Women's Football
Cecilia Lagos
European Correspondent - ESPN
Danita Johnson
President, Business Operations, DC United
Romy Gai
Chief Business Officer, FIFA
Alexi Lalas
Broadcaster, FOX Sports
James Johnson
CEO, Football Australia
Dan McNally
Vice President of Soccer Operations at FC Cincinnati
Alexandra Gómez Bruinewoud
Senior Legal Counsel - FIFPRO
Ronald de Boer
Ajax - Youth Coach
Gilberto Silva
Co-Founder - Striver
Gijs de Jong
General Secretary - KNVB
Tatjana Haenni
Chief Sporting Director - NWSL
Brad Friedel
Head of Strategic Partnerships Goalkeeper.com
Sharona Friedman
President & CEO - Global Institute of Sport
Sander van Stiphout
Director International Johan Cruijff ArenA
Robert Klein
Managing Director Football - IMG Media
Emanuel Macedo de Medeiros
Global CEO SIGA
Guillem Balague
Broadcaster
Paul Barber OBE
Chief Executive and Deputy Chairman - Brighton & Hove Albion FC
Nedum Onuoha
Former Premier League footballer
Toan Ravenscroft
M&C Saatchi Sport & Entertainment Amsterdam - Managing Director
Robbie Lyle
Founder & CEO AFTV
Ashlee Fontes
Comber Owner & CEO, TLH Reckoning
Bernd Reichart
CEO A22 Sports Management
Court Jeske
Chief Commercial Officer at The United Soccer Leagues
Daniella Levine Cava
Miami-Dade County Mayor
Eddy Cue
Apple’s Senior Vice President of Services
Jill Ellis
President, San Diego Wave FC
Francis Suarez
Mayor of Miami
Jan Twete
Director, Global Partnerships, North America Region, VfL Wolfsburg
Jason Roberts
Chief Football Development Officer, CONCACAF
Katie Simmonds
Global COO, SIGA Managing Director, SIGAWomen
Kyle Martino
Founder, Over Under Initiative Goalpher
Philippe Moggio
General Secretary of the CONCACAF
Thomas Rongen
Broadcaster
Tony Cherchi
Show Host & Match Analyst, MLS
Trevor Watkins
Partner, Head of Sports - Pinsent Masons
Andy Mitchell
President and CEO Lega Serie A USA
Juan Sebastián Verón
Argentine former footballer
Kate Abdo
Broadcaster
Laura Georges
Secretary General of the French Football Federation
Thomas Ehemann
Head of Digital Fan Experience - FC Bayern
Karina LeBlanc
General Manager & President Of Soccer Operations at Portland Thorns
Johan Neeskens
Dutch Association Football Manager
Alessandro Del Piero
Italian former footballer
Bora Milutinovic
Former Manager USMNT
Stuart Goldfarb
SKI Partners
2024 Highlights
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