Europe 2025Thank you
Europe 2025
Thank You for Joining Us
Soccerex Europe 2025 Was a Success Because of You
We’re grateful to everyone who took part in Soccerex Europe 2025. Your presence, energy, and insights helped make it one of our strongest editions yet. We can’t wait to welcome you back at future Soccerex events.
Soccerex Europe 2025
Building on the success of Soccerex Europe 2024, which featured an insightful session on how AI was transforming football and standout discussions with speakers from TikTok, Ajax, and LALIGA, the football industry's premier European event returned to Amsterdam in 2025.
Hosted at the renowned Johan Cruijff ArenA — a venue that had staged Champions League finals and UEFA Euro 2000 — this year's event proved to be a landmark gathering for federations, leagues, clubs, brands, media, governing bodies, and legends from across the globe.
Scheduled Event
19th May
- Time : 6pm -10pm
- VIP Reception to be held on the pitch at Johan Cruijff ArenA with dressing room tour
20th May
- Opening remarks at 9.30am
- First panel at 10am
- Lunch break 1pm-2pm
- Last panel ends at 5.45pm
- Social evening (time/venue TBC)
21st May
- First panel at 10am
- Lunch break 1pm-2pm
- Last panel ends at 4.45pm
- Event closes at 5pm
gallery
Soccerex Europe in numbers
Official Accommodations Partner
Previous Participants
Clubs
Exhibitors
MEDIA COMPANIES
LEAGUES/FEDERATIONS
EVENT PARTNERS
Brands
![Musco[2506]](https://soccerex-llc-2-v1762455925.websitepro-cdn.com/wp-content/uploads/2025/03/Musco2506.jpeg "Musco[2506]")
Speakers
Gijs de Jong
General Secretary - Royal Netherlands Football Association
Paul Barber OBE
Chief Executive and Deputy Chairman - Brighton & Hove Albion FC
Roger Bongaerts
Senior Head Educator, Academy Directors for the KNVB
Javier Tebas
President - LALIGA
Marlo Sweatman
Former Jamaican International Player
Peter Ridsdale
CEO - Preston North End Football Club
Betsy Cutler
VP, Corporate Wellness & Safeguarding - USL
David Dwinger
Owner & President - GDS Cascais Futebol Club
Rob Pilgrim
Head of Sport - YouTube EMEA
Tim Edwards
Sports Partnerships Lead - UK, Ireland & The Nordics, TikTok
Nicole Bekkers
Founder - FC88
Toan Ravenscroft
Managaing Partner - MSQ SPORT + ENTERTAINMENT
Trevor Watkins
Global Head of Sport & Entertainment - Pinsent Masons LLP
Cristian Petschen
Public Venues Practice Leader - LaBella Associates
Sander Troost
Associate Partner - gmp Architects
Anna Pereira
CEO - The Wellness Universe
Harry Hugo
Co-Founder The Goat Agency - Chairman Farnham Town FC
Gerry Cox
Managing Director - HaytersTV
Aviv Levy Shoshan
Founder & CEO - Double Tap
Amr Elrawi
Founder and CEO of Game Changers
Giulio Tedeschi
CEO & Founder - Tedeschi & Partners
Nathan Kaplan
VP Sales - Sport at Ateme
Olivier Brémont
Sports, Entertainment & Consumer Goods Leader
André Peeters
SOEE Football Consultant - Special Olympics Europe or Eurasia
Nick Dann
Founder and CEO - Zephyr Sports Group
Alex Hayes
Director and Founder - Zephyr Sports Group
Mariano Otero
SVP, Business Development - Fever
Misha Sher
Head of Football - WPP
Dennis Gerkes
Founder & Creator - Gerkicks
Jonathan Jones
Head of Global Marketing - MEYBA
Malgorzata Borkowska
Media Rights Consultant and Board Advisor - Ekstraklasa SA
Mike Harmon
Head of Global Sports Partnerships - Doubleday & Cartwright
Richard Allen
High Performance Specialist and Talent ID Technical Lead - FIFA
Sarah Guilfoyle
Managing Director - Wigan Athletic FC
Andy Scoulding
Tottenham Hotspur - Head of Loans & Pathways
Çiğdem Türkân
Academy Auditor - Professional Game Academy Audit Company
Dana Dar
Co-Founder - Kick Off
Gabrielle Amado
Television Presenter - LALIGA TV
Mark Miles
Managing Director - West Bromwich Albion Football Club
Maurits Schön
Managing Director & COO - OneFootball
Simon Leslie
Owner Eastbourne Borough Football Club and CRO at ReachTV
Amanda Moura Pietrzak
COO - Legia Ladies
Dario Sala
CEO - Sports Performance Hub
Demy de Zeeuw
Founder - 433
Gauthier Vervaeke
Head of Merchandise & E-commerce - Club Brugge
Hidde Salverda
COO - Johan Cruijff ArenA
Lucas Bugter
CMO of Sportworx
Luke Wilson
Chief Commercial Officer - Millwall Football Club
Steve Feekins
Audience Growth Strategist FIFA
Suzanne van den Einden
Brok - Special Olympics Athlete - Special Olympics Netherlands
Vincent Gouttebarge
Chief Medical Officer FIFPRO
Cecilia Lagos
Freelance Sports Journalist - ESPN Correspondent in NL
Marc Bircham
Director and Head of Sports Acquisition - Sports.com
Ahmed Abas
Director, MENA Sports Advisory Leader _ EY-Parthenon
Andrew Reith
Founder and CEO - Zenith Coins Ltd
Derk van Kleeff
Founder - Branthlete
Dr Tobias Haupt
Founder and CEO - GAMECODE.Ai
Frederique de Laat
Founder - Branthlete
Lia Steppe
Leading Lady - Mismas
Max Wright
Former CCO - IMG ARENA
Niko Barbas
Senior Advisor Sport Business Development (MENA) - This is Catapult
Sebastien Bassong
Performance & Transition Coach and Founder & CEO of Take What Is Yours Ltd
Stefan Postma
Goalkeeping coach Ajax u23 - AFC Ajax
Thomas van Schaik
Founder - The Athlete Brand
Peter Marlette, Jr
President and Founder - Buffalo Pro Soccer in USL
Branimir Karacic
Chief Marketing Officer - Sofascore
Frank van Beusekom
Managing Director - SGL
Hans Meeske
Managing Director - Holland Innovative & Hi Sports
Jon Hesen
Regional Director Northern Europe - Tarkett Sports
Koby Geddes
Director of Marketing and Audience - Dizplai
Luc Mureau
Innovation Manager - Johan Cruijff ArenA
Mark Lomas
Freelance Journalist and Editor
Rini De Groot
Head of Scouting - PSV
Roberto Sarti
Organizer - Match for Peace promoted by Pope Francis
Sabrina Carrozza
Founder & Principal - Sabrina Comms
Samantha Rosette
Co-Founder _ Current Player - The Players Network (TPN)
Siwan Aberkane
Founder & CEO - PULSE Sport
Dani
Former AFC Ajax and Portugal International
Darren Isted
Founder - Hashtag Digital Media
Nicola Legrottaglie
Former Italian Soccer Player & Coach
Erik Hollander
Country Representitive - Oaro
Fabio Sá
EVP, Global Business - Minute Media
Jordi Torres
GM EMEA - Veridas
Maria Lema
Co-founder and CEO of Weaver Labs
Matthijs Wiersma
Projectleader Identity Based Access - KNVB
Remco Voorhorst
CEO - Siip Group
Rob van Rinsum
Benelux Director - Fast ID
Alex Giacon
SVP Global Strategic Partnerships - Minute Media
David Hornby
Co-founder - Vibra Sports
Hunter Godson
Social Content Lead - Sports Illustrated FC
Stephen Ibbotson
Head of Franchises and Licensing - LALIGA
Past Speakers
Ronald de Boer
Ajax - Youth Coach
Gilberto Silva
Co-Founder - Striver
Alexandre Zodmi
Head of Partnerships Development & Academies - Juventus
Arran Williams
Equality, Diversity and Inclusion Manager - PGMOL
Ata Kansu
Professional EA FC Pro FIFA Player - FC Twente
Bianca Rech
Head of Women's Football - FC Bayern Munich
Georgia Adderley
Managing Director - Add Management
Isabel Cabrejas
Women and Youth Football Development Manager - Project Manager - 4-Football
João Capela
FIFA VAR Instructor, Consultant and Manager
Jose Baxter
Academy Assistant Coach - Everton FC
Tarik Shamel
Head of Integrity - The FA
Toan Ravenscroft
M&C Saatchi Sport & Entertainment Amsterdam - Managing Director
Vitor Gonçalves
ProEleven - Agent
Çiğdem Türkân
Education & Player Care Auditor (PGAAC) -The Premier League
Daniel Martin
CFO - RedBird FC
Erkut Sogut
Sports Lawyer
Giulio Tedeschi
CEO & Founder - Tedeschi & Partners
Hugo Scheckter
Founder & Managing Director - The Player Care Group
Ming Zhao
Manchester City - Digital Analytics Manager
Nedum Onuoha
Former Premier League footballer
Reyes Bellver
Sports Lawyer - Bellver Sports
Richard Morris
Head of Commercial - Swansea City AFC
Zarah Al-Kudcy
Chelsea FC - Women's Commercial Director
Sandra Doreleijers
PSV - Manager Womens Football
Sam Eaton
Customer Success Lead - Gemini Sports Analytics
Ocyr Azevedo Neto
Board Assistant on Football - Athletico Paranaense
Katie Simmonds
SIGA - Global Chief Operating Officer
Gijs de Jong
General Secretary - KNVB
David Carpels
Head of Academy - Cercle Brugge
Daphne Koster
Ajax - Manager Women's Football
Corne Groenendijk
Ajax - Head of International Football
Charalampos Zelenitsas
Sharjah FC - Technical Director
Thomas Euler
Founder & CEO - Liquiditeam
Thomas Ehemann
Head of Digital Fan Experience - FC Bayern
Marieke Visser
Founder & CEO - HERA
Hans Erik Tuijt
Chief Executive Officer Adrenaline
Dirk Schluenz
Managing Director - FC Nürnberg
Daniel Gianmarco Križan
TruCrowd - CEO
Dana Dar
Kick Off Sport - Co-Founder
Brad Friedel
Head of Strategic Partnerships_Goalkeeper
Gianni Infantino
FIFA President
Don Garber
MLS Commissioner
Javier Tebas
President - La Liga
Amanda Vandervoort
President, USL Super League at United Soccer League (USL)
Victor Montagliani
President of CONCACAF, Vice President FIFA
Jorge Mas
Managing Owner - CF Inter Miami
Eefje Janus
Commercieel lead Azerion Vrouwen Eredivisie - KNVB
Cecilia Lagos
European Correspondent - ESPN
Danita Johnson
President, Business Operations, DC United
Romy Gai
Chief Business Officer, FIFA
Alexi Lalas
Broadcaster, FOX Sports
James Johnson
CEO, Football Australia
Dan McNally
Vice President of Soccer Operations at FC Cincinnati
Alexandra Gómez Bruinewoud
Senior Legal Counsel - FIFPRO
Tatjana Haenni
Chief Sporting Director - NWSL
Sharona Friedman
President & CEO - Global Institute of Sport
Sander van Stiphout
Director International Johan Cruijff ArenA
Robert Klein
Managing Director Football - IMG Media
Emanuel Macedo de Medeiros
Global CEO SIGA
Guillem Balague
Broadcaster
Paul Barber OBE
Chief Executive and Deputy Chairman - Brighton & Hove Albion FC
Robbie Lyle
Founder & CEO AFTV
Ashlee Fontes
Comber Owner & CEO, TLH Reckoning
Bernd Reichart
CEO A22 Sports Management
Court Jeske
Chief Commercial Officer at The United Soccer Leagues
Daniella Levine Cava
Miami-Dade County Mayor
Eddy Cue
Apple’s Senior Vice President of Services
Jill Ellis
President, San Diego Wave FC
Francis Suarez
Mayor of Miami
Jan Twete
Director, Global Partnerships, North America Region, VfL Wolfsburg
Jason Roberts
Chief Football Development Officer, CONCACAF
Kyle Martino
Founder, Over Under Initiative Goalpher
Philippe Moggio
General Secretary of the CONCACAF
Thomas Rongen
Broadcaster
Tony Cherchi
Show Host & Match Analyst, MLS
Trevor Watkins
Partner, Head of Sports - Pinsent Masons
Andy Mitchell
President and CEO Lega Serie A USA
Juan Sebastián Verón
Argentine former footballer
Kate Abdo
Broadcaster
Laura Georges
Secretary General of the French Football Federation
Karina LeBlanc
General Manager & President Of Soccer Operations at Portland Thorns
Johan Neeskens
Dutch Association Football Manager
Alessandro Del Piero
Italian former footballer
Bora Milutinovic
Former Manager USMNT
Stuart Goldfarb
SKI Partners
Amr Elrawii
Founder and CEO of Game Changers
Aviv Levy Shoshan
Founder & CEO - Double Tap
Gerry Cox
Managing Director - HaytersTV
Gijs de Jong
General Secretary - Royal Netherlands Football Association
Nathan Kaplan
Head of Football Partnerships - IMG Arena
Olivier Brémont
Sports, Entertainment & Consumer Goods Leader
Paul Barber OBE
Chief Executive and Deputy Chairman - Brighton & Hove Albion FC
Peter Ridsdale
CEO - Preston North End Football Club
Roger Bongaerts
Senior Head Educator, Academy Directors for the KNVB
Toan Ravenscroft
Managaing Partner - MSQ SPORT + ENTERTAINMENT
Trevor Watkins
Global Head of Sport & Entertainment - Pinsent Masons LLP
2024 Highlights
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