Through the partnership, Eleven provide the venue with their award-winning matchday technology, StadiumTV. The fan-engagement platform underpins a comprehensive Associate Partner programme that gives local businesses a unique opportunity to power their growth by engaging vast audiences at London Stadium.

Known as one of the world’s best multi-use venues, the former Olympic Stadium at Queen Elizabeth Olympic Park was built for the London 2012 games, transformed into the home of West Ham and continues to host unique and memorable sporting and arts events. Since becoming the London Stadium, it has hosted the 2015 Rugby World Cup, the London 2017 World Athletics Championships, the 2019 Major League Baseball London Series, and performers like the Rolling Stones, Foo Fighters, Guns N’ Roses and Beyoncé. Eleven is tremendously proud to help implement, develop and grow the vital relationships between the stadium and its local businesses.

London Stadium partners enjoy long-term, community-driven strategic relationships with a world-class venue that play a key role in their wider marketing strategies, accelerating their growth. Eleven’s technology underpins a first-class matchday experience and helps the businesses of East London engage with their local community.

Matt Cairns, CEO & Founder of Eleven, said: “The London Stadium was built with community values and objectives in mind. So for Eleven to be given the responsibility to connect the venue with their local business community is a great responsibility and a real privilege for us.

“What the London Stadium ultimately gets from this is a true connection with that local business community and a partnership tier that is delivered with sophistication, and in a way that delivers true value to both the partners and the venue.”

Gary Bell, Head of Commercial at London Stadium, added: “London Stadium is fundamentally about legacy. It’s about regenerating an area of London, which over 20 years ago was wasteland. It is absolutely about creating opportunities for people and building new communities, and that is what Eleven is about. They’re about community. And so we’re bringing two businesses together with great synergy.”