He’s an era-defining artist who has netted an array of accolades across his recorded music and live performances. He even holds the official record for the most-attended tour of all-time.

Pop megastar and Ipswich Town fan, Ed Sheeran has become the new shirt sponsor of his club’s men’s and women’s first-teams after agreeing an initial one-year deal.

“The Football Club is a big part of the local community and this is my way of showing my support,” said Sheeran.

“I have always enjoyed my trips to Portman Road and I’m looking forward to going back there as soon as supporters are allowed into stadiums again.”

Ipswich Town’s director of sales, Rosie Richardson, said of the deal: “We are obviously thrilled that Ed has agreed to become our shirt sponsor next season.

“I have worked with Ed and his management team on various initiatives over the years and welcomed Ed and his guests to Portman Road for many games. He has shown his support for his hometown in lots of ways and this is another example of that.

“We look forward to seeing Ed – and every other supporter – back at Portman Road next season.”