Everton, in partnership with Chiliz, the leading global blockchain providers for the sport and entertainment industry, has announced that the highly-anticipated $EFC Fan Token Offering (FTO) will take place on the Socios.com app from Midday (BST) on Wednesday 15 September.
The FTO gives supporters the opportunity to collect the first-ever digital $EFC Fan Tokens. A total of 500,000 tokens will go on sale, priced at the special introductory set price of £2 each.
Due to the anticipated demand, Everton’s first ever FTO will take place in two waves. $EFC tokens will be available for purchase on 15 September between midday and 2pm (BST) and, should any tokens remain, from 4:30pm (BST) until either they sell-out, or 5pm on Wednesday 22 September.
While the new partnership reflects the Club’s drive to create a more engaging fan experience for Everton’s growing global following, the Club and Socios.com have partnered to offer a free $EFC Token to all Everton Season Ticket, Hospitality and Official Members.
Members will receive a coupon by email, which can be redeemed for free by downloading the Socios.com app.
$EFC Fan Tokens are digital collectable assets, minted on the Chiliz blockchain, that will provide access to voting rights in polls, VIP rewards, exclusive fan experiences and promotions.
Details on the first polls, rewards and money-can’t-buy experiences for $EFC Fan Token holders will be revealed in the coming weeks – with some due to be shaped by Evertonians. The initiative will give Blues from around the world the opportunity to get closer to the Club and, thanks to Socios, directly get involved and influence some of the Club’s fan-related activities.
This could range from choosing which player undertakes social media takeovers and challenges to even selecting in-stadium music and mural designs around the city of Liverpool as well as plus many other activities shaped by Evertonians.
Token holders also have the opportunity to enter and take part in exclusive money-can’t-buy fan experiences, including the chance to connect digitally with Everton’s first team players, meet legends of the Club and experience matchday behind-the-scenes at Goodison Park and other stadiums around the country.
By purchasing a token and joining Socios.com, $EFC Fan Token holders can link up with a thriving community of engaged sports fans from around world. Evertonians will be able to access exclusive club-related content, put their footballing knowledge and skill to the test by going up against the app’s global network of fans in competitions, quizzes and games to earn rewards, tokens and experiences.
Although you only need one $EFC Fan Token to vote in polls and participate in the experiences and competitions on offer, supporters can purchase more collectable tokens should they desire. The first wave of the FTO includes a maximum purchase cap of 75 tokens per person. Should there be a second wave, that will include a maximum purchase cap of 175 tokens per person.
Alan McTavish, Everton Commercial Director said: “We are excited by this new partnership that will allow us to interact further with our growing worldwide fanbase. Socios has been leading the way in blockchain within the sports and entertainment industry for a while now. Their business model is based on having relationships with elite clubs and associations that have global recognition and I know how keen they were to include Everton in their growing portfolio.
“There has been a lot of interest in our $EFC Fan Tokens that will give Evertonians, regardless of where in the world they are, the opportunity to get closer to their club and be part of, or in some cases join, our global family. We look forward to working with Socios and Evertonians in developing some of the polls and unique experiences for our supporters.”
More than 45 major sporting clubs, associations and brands have partnered with Socios.com to launch Fan Tokens, including FC Barcelona, Paris Saint-Germain, Juventus, AC Milan, Manchester City, Arsenal and the Argentina and Portugal national football associations, as well as a number of teams and associations from F1, NBA, UFC, Cricket and esports.
Socios.com also has major expansion plans for 2021 and is targeting many more Fan Token launches throughout the world. The company has multiple office locations and has already opened new regional headquarters in Madrid, Istanbul, Sao Paulo and Buenos Aires, with a new office in North America imminent.
Alexandre Dreyfus, Founder and CEO of Socios.com, added: “We are very excited to be launching the official Fan Token of Everton FC, a club with a unique history, deeply rooted in the local community but with an extensive and loyal global fan base. $EFC will not only allow us to create new opportunities for Evertonians around the world to engage and influence their beloved club like never before but will also help us strengthen our platform and spread the word of the numerous ways Fan Tokens and the Socios.com app can benefit football fans and clubs”.
“$EFC will be the gateway for millions of Evertonians around the globe to access a new world of opportunities to engage and influence their beloved club. Everton has a huge and very passionate fan base, so I encourage all their fans to download the Socios.com app and have everything ready in time so they don’t miss out on this great opportunity”.