The partnership with Chelsea FC will run for two years initially, extending across Chelsea Men, Women and Academy sides. The collaboration includes a number of Zapp and Chelsea Football Club promotions, from player activations to exclusive fan opportunities and Zapp football moments.

The partnership will be supported by an expansive Zapp stadium advertising campaign and the debut of Zapp’s first TV ad to be shown at half time at a Chelsea home game in the forthcoming Premier League season.

“We couldn’t be more proud to be partnering with one of the biggest sports franchises in the world that celebrates our values in such a symbiotic way,” says Steve O’Hear, Zapp’s Vice President of Strategy.

Guy Laurence, Chief Executive Officer at Chelsea FC, added: “We’re beyond excited to be partnering with Zapp.”

“With any partnership, we want to work with leaders in their field – Zapp is the UK’s most loved brand in this space, with many of our fans and team members being Zapp customers already. The fact that Zapp has been able to grow so fast while deeply caring about its values and community made it a very obvious fit for the club.”

Zapp was born in West London but now delivers right across the city, in addition to operating in Manchester, Paris and Amsterdam, with further expansion planned for the coming months.

Zapp has raised $100m in funding and is backed by leading investors Lightspeed, Atomico, 468 Capital, and Burda, alongside notable angels such as Mato Peric, Christopher North (former Amazon UK CEO) and Stefan Smalla (Westwing CEO).

Originally published by fcbusiness.