Ajax and Ziggo are expanding their partnership to include GigaNet on the Dutch team's shirt. The logo of ziggo's powerful...
ASTROPAY BECOME WOLVES’ NEW PRINCIPAL PARTNER
Wolves have entered into a landmark agreement with AstroPay, who become the club’s new principal partner and front of shirt...
EVERTON SIGNS CLUB-RECORD DEAL WITH STAKE.COM
Everton Football Club has confirmed a Club-record main partner agreement with Stake.com. The multi-year partnership with the leading casino and...
POWER TO THE PEOPLE: HOW FANS ARE SHIFTING THE SPONSORSHIP LANDSCAPE
This week, Ben Peppi offers an insight into how fans are able to mould the landscape of sports sponsorship.
BUKAYO SAKA FRONTS AIMÉ LEON DORE AND NEW BALANCE’S ‘MADE IN UK’ CAMPAIGN
Aimé Leon Dore and New Balance have tapped Arsenal starboy Bukayo Saka to front their new ‘Made In UK’ campaign.
GERMANY AND BELGIUM MEN TO WEAR ADIDAS WOMEN’S EUROS KITS IN NATIONS LEAGUE GAMES
Germany and Belgium’s men’s national teams will be supporting the Women’s Euros 2022 by wearing the brand new adidas jerseys...
PERSIB BECOME FIRST INDONESIAN CLUB TO JOIN SOCIOS.COM
Fans of Liga 1 Indonesia team PERSIB will soon be able to join the most empowered and engaged community in...
FOOTBALLCO LAUNCHES WOMEN’S FOOTBALL BRAND INDIVISA BRAND LAUNCH COINCIDES WITH INTERNATIONAL WOMEN’S DAY
On International Women’s Day, global football content and media business Footballco has launched INDIVISA — a new women’s football brand...
GILLETTE LABS TEAM UP WITH IAN WRIGHT, EMILE SMITH ROWE AND YOUTUBE CREATORS CHUNKZ & CHRISMD
Football’s finest Ian Wright and Emile Smith-Rowe star alongside YouTube sensations Chunkz and ChrisMD in new film to mark the...
IN THE EYES OF THE INVESTOR: HOW TO BUY A FOOTBALL CLUB
By David Diaz – Head of Sport Practice at Baker McKenzie
