Global Sports brand PUMA is proud to announce an exciting new partnership to become the Official Match Ball Supplier of...
DIGITAL BANK WIZINK BECOMES BENFICA’S NEW OFFICIAL SPONSOR AND PAYMENT PARTNER
Digital bank WiZink and Sport Lisboa e Benfica (Benfica) have signed an official sponsorship agreement which will run until 2026...
PREMIER LEAGUE CALLS FOR REFORM IN EUROPEAN FOOTBALL
Richard Masters, the Premier League CEO told an audience of football executives at the Club Advisory Platform (CAP) Forum in...
CHINA SPORTS BUSINESS WEEKLY: CHINA PLANS 18 FOOTBALL CITIES
It’s been a week full of Tencent news, Olympics rights deals, US team acquisitions, celebrity apologies, and business launches. In...
KWAI JOINS FORCES WITH CONMEBOL & COPA AMERICA
One of the world's leading video sharing app operators has joined forces with the world's oldest continental-scale football tournament to...
LEICESTER CITY SIGNS NEW PRINCIPAL CLUB PARTNERSHIP
Leicester City has signed a new three-year agreement with the global online trading company FBS as its principal club partner....
LALIGA TEAMS UP WITH MICROSOFT
LaLiga, Spain’s premier football association, and Microsoft Corp. on Wednesday announced an expansion of their partnership focused on digitally transforming...
ANTI-GLAZER FAN CAMPAIGN COULD COST MANCHESTER UNITED SPONSORS ‘MILLIONS’
Digital analysis of United fans’ #NotAPennyMore campaign suggests online targeting of sponsors’ Google Ads could rack up millions of pounds...
LIVESCORE ANNOUNCES CRISTIANO RONALDO AS OFFICIAL GLOBAL BRAND AMBASSADOR
LiveScore, the global sports media business and one of the world’s leading real-time sports updates providers, has today announced Cristiano...
BUDWEISER TO DONATE ITS EMIRATES FA CUP FINAL ADVERTISING
The FA’s official beer partner hands over its perimeter advertising and sponsorship space to pubs from West London and Leicester...
