The new deal will begin in ’22-23, with Sky Mexico to hold the exclusive rights to every Bundesliga and Bundesliga 2 match, as well as the German Supercup and relegation playoffs, in Mexico, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama and non-exclusively in the Dominican Republic. The deal will also use a distribution strategy utilizing both Sky Mexico’s well-established channels and new platforms.

Industry research highlights the Bundesliga as the fastest-growing European league in Mexico, in terms of awareness and interest over the last two seasons. Social media engagement has also continued to climb, as Mexico is currently the Bundesliga’s third-biggest market in terms of reach on its owned and operated content channel (Bundesliga).