eBay brings retired legends back to the community football field in support of youth sports charity, Football Beyond Borders!

The A-Leagues have signed non-bank lender Liberty, as the naming rights partner of the newly rebranded A-League Women’s competition for the 2021-22 season, which kicks off on Friday, 3 December.

LaLiga consolidates its relationship with SKY Sports in Mexico and Central America after eight season renewal.

The United Soccer League has named former Major League Soccer and FIFPro executive Amanda Vandervort the inaugural president of the USL Super League.

Here’s what’s been making the headlines this week: VSPN raises $100M in Tencent-led funding, Beijing’s revamped Workers’ Stadium to host AFC Asian Cup 2023 Final and ceremonies, IDG agrees 10-year deal with FIS, LaLiga extends partnership with SuperSports four more years, Alibaba Group tops China’s 100 brands, and BBC & Bilibili team up on content. In this week’s From The Top, we spoke with John Yan, Founder of Score Sports, and a returning judge for the Red Card 2021: China Digital Football Awards. We spoke with John about what he looks for in submissions, what engages him as a fan, and takeaways from 2020.

? Headlines: China’s new gaming policy set to shake up industry, National Games brings 100+ local sponsors on-board, ByteDance becomes 5th Bundesliga broadcast partner, LPL announces new bold branding, Zhang Weili set for Rose rematch, and China’s online population surges past the 1B mark.

Twenty3 have announced a new Toolbox partnership with Major League Soccer’s Sporting Kansas City.

Headlines: Migu lands Serie A and EPL, Hisense capitalise on PSG ambition, Eileen Gu lands major ambassador roles, Hong Kong marathon given green light, Bilibili overtakes Youku. In this week’s From The Top, Nicole LaPointe Jameson, CEO, Evil Geniuses, spoke about success in the China market, key learnings in the last 18 months of activity in China, investment impact from Fosun and their partnership with Wolves, opportunities within China’s mobile esports titles, and opportunities Asia-wide.

China’s State Council announces five year fitness plan, LaLiga enters youth product licensing deal, sports companies enjoy surge in shares, European football clubs launch on Xiaohongshu, Tencent limits users’ screen time while shares drop, and an opinion piece on how the League of Legends impresses internationally.

We are delighted to announce that the Ligue de Football Professionnel have become the latest addition to the stable of Institutional partners at Soccerex from around the world of football. Signing an agreement to at least June 2022 will see the LFP represented at all Soccerex events – visibly, from a high-level brand exposure perspective, to featuring on live debate panels and content-based platforms by way of providing thought leadership and best practice case studies.