A significant milestone on the road to the FIFA World Cup 2026™ was reached last night as the 16 Host Cities that are due to stage matches at the first edition of football’s showpiece to feature 48 teams were unveiled by FIFA.

The 2021/22 football season was one of the most dramatic in recent memory. Beginning with the transfers of the two biggest players in the world and concluding one of the most dramatic final days in recent Premier League history, a first domestic title in ten years for one of the great superpowers and a fourteenth European crown for another, it was a campaign that won’t be easily forgotten.

As part of their alliance, they are launching a challenge for disruptive technology companies, with opportunities to develop a pilot program with LaLiga and clubs. The open call will be available from May 31st to July 15, seeking companies focused on Fan Engagement, data generation and monetization to address industry challenges.

By David Diaz – Head of Sport Practice at Baker McKenzie