Everton Women has signed a new multi-year principal partnership deal with MegaFon ahead of this weekend’s Vitality Women’s FA Cup Final. Digital and telecommunications company MegaFon has expanded their deal with the Club, in what is the biggest commercial deal in the women’s team’s history.

Fish and Chips, pen and paper, car and driver, football and betting. These are just an example of things that go hand in hand and although the first three pairs are never question in terms of validity, the same cannot be said for the latter. Because although football and betting have an incredibly strong bond, there is always an element of distrust in all of this and the money that trickles through the game through gambling, is sometimes considered as ill-gotten gains.

Brands continue to be the most confident, while positivity amongst agencies has bounced back. COVID-19 pandemic spurs all parts of the sponsorship industry to do more to measure and evaluate partnerships. Nearly two-thirds of organisations have completed or partially finalised negotiations of sponsorship affected by COVID-19

When any Merseyside derby is contested between Everton and Liverpool, it is always set to be a feisty affair and the latest edition of what has been a storied rivalry for more than a century, was certainly no different. The history books will point to a 2-2 draw, as the Toffees continued their early local supremacy for the season and with Carlo Ancelotti’s men looking transformed since the start of the campaign, there are exciting times ahead at Goodison Park.

Although the Scottish Premiership has been in full swing for a couple of months, the three other divisions that make up the SPFL have only just kicked their first balls in anger and they do so without any fans lending their support. Of course, this has been widely the same situation within the Premiership, bar two test events which saw a limited capacity of 300 supporters at both Aberdeen’s Pittodrie and Ross County’s Global Energy Stadium.

Paris Saint-Germain (PSG) is the club with the greatest financial power in world football according to the Soccerex Football Finance 100, the annual report from football business experts Soccerex, which uses bespoke methodology to evaluate and rank the world’s top 100 clubs according to their finances.

Chelsea Football Club and Electronic Arts (EA), our official video gaming partner, have today announced a multi-year extension to the partnership which enables both organisations to deliver innovative, world-class entertainment for fans.