Making headlines this week: Man City launches Alipay partnership, PP Sports countersues the English Premier League, FIBA fines the Chinese Basketball Association, Tencent Cloud agrees to virtual World Rowing deal, LD Sports partners with Inter Milan, Seven League predicts the digital trends in sports for 2021, and a big week for China Power.

Southampton Football Club has agreed a five-year partnership with sportswear brand, hummel starting 1st July 2021. The appointment of Danish brand hummel follows the mutually agreed termination with its existing kit supplier, Under Armour, at the end of the 2020/21 season, following the American company’s shift in marketing strategies.

Yatay is to partner with Udinese Calcio for the 2020/21 season, meaning the Udinese first-team players will wear specially designed black-and-white Yatay sneakers with personalised features.

What had long been reported became official on Thursday morning, as Inter Miami announced the departure of head coach Diego Alonso a year and a week after his hiring. It’s another prominent figure in the ongoing list of departures from the fledgling club, who have pretty clearly decided that their inaugural season was disappointing enough to blow things up and start over.

The club has been counting the cost of the pandemic and implemented a number of measures in 2020 to mitigate the impact it was having on its finances.

The last week of the calendar year is always a blur. It’s not your fault if you weren’t dialed into the Major League Soccer news cycle. Everyone needs a break, even fans. On this first Monday of the new year, many people are back into the regular grind (if they even got the chance to take some time off.) In case you missed them, here are seven big stories to unfold around MLS during the holiday season.

The team’s first ever global formalwear partner, the link-up will see the players wear a limited edition, hand-sewn collection at the club’s Barclays FA Women’s Super League fixture against Manchester United at the Academy Stadium in February 2021.

Making headlines this week: Hisense partners with Leeds United, Ice Hockey Championships in spotlight ahead of Beijing 2022, fans vent anger at CSL clubs name changes, Kuaishou acquires payment license, the first annual Eurasian Sport Industry Conference, and China volleyball movie wins big.

The Football Association [The FA] have partnered with Weetabix Food Company to encourage the nation to embrace healthy choices through their new ‘Eat Well, Live Well, Play Well’ initiative. The partnership will see the cereal maker become the Official Breakfast Category Partner of the England Women’s and Men’s Senior Teams and lead partner of Wildcats.

TaP Sports – An athlete management company and consultancy for the sports industry – will work across brand partnerships, publicity, social media and content creation.