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  • Clubs & Rightsholders
  • Commercial & Sponsorship
  • Finance & Regulation
  • Broadcasting & New Media
  • Performance
  • Stadia & Major Events
  • Social Responsibility
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Football, Connected
  • All
    • Clubs & Rightsholders
    • Commercial & Sponsorship
    • Finance & Regulation
    • Broadcasting & New Media
    • Performance, Academies & Youth Development
    • Social Responsibility
    • Stadia & Major Events
  • All
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CHINA SPORTS BUSINESS WEEKLY: MANCHESTER CITY LAUNCHES ALIPAY PARTNERSHIP

Making headlines this week: Man City launches Alipay partnership, PP Sports countersues the English Premier League, FIBA fines the Chinese Basketball Association, Tencent Cloud agrees to virtual World Rowing deal, LD Sports partners with Inter Milan, Seven League predicts the digital trends in sports for 2021, and a big week for China Power.
Clubs & Rightsholders,Commercial & Sponsorship
January 22, 2021
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SOUTHAMPTON SIGNS FIVE-YEAR KIT DEAL WITH HUMMEL

Southampton Football Club has agreed a five-year partnership with sportswear brand, hummel starting 1st July 2021. The appointment of Danish brand hummel follows the mutually agreed termination with its existing kit supplier, Under Armour, at the end of the 2020/21 season, following the American company’s shift in marketing strategies.
Clubs & Rightsholders,Commercial & Sponsorship
January 19, 2021
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YATAY BECOMES UDINESE CALCIO ECO-SNEAKERS PARTNER

Yatay is to partner with Udinese Calcio for the 2020/21 season, meaning the Udinese first-team players will wear specially designed black-and-white Yatay sneakers with personalised features.
Clubs & Rightsholders,Commercial & Sponsorship
January 19, 2021
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WHAT’S NEXT FOR INTER MIAMI AFTER DIEGO ALONSO BECOMES LATEST TO EXIT?

What had long been reported became official on Thursday morning, as Inter Miami announced the departure of head coach Diego Alonso a year and a week after his hiring. It’s another prominent figure in the ongoing list of departures from the fledgling club, who have pretty clearly decided that their inaugural season was disappointing enough to blow things up and start over.
Commercial & Sponsorship,Finance & Regulation
January 8, 2021
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ARSENAL RECEIVES BANK OF ENGLAND COVID LOAN

The club has been counting the cost of the pandemic and implemented a number of measures in 2020 to mitigate the impact it was having on its finances.
Commercial & Sponsorship,Finance & Regulation
January 8, 2021
img-7

7 MLS STORIES YOU MAY HAVE MISSED DURING HOLIDAYS

The last week of the calendar year is always a blur. It’s not your fault if you weren’t dialed into the Major League Soccer news cycle. Everyone needs a break, even fans. On this first Monday of the new year, many people are back into the regular grind (if they even got the chance to take some time off.) In case you missed them, here are seven big stories to unfold around MLS during the holiday season.
Clubs & Rightsholders,Commercial & Sponsorship
January 5, 2021
img-8

MANCHESTER CITY WOMEN PARTNERS WITH SALENTO CREAZIONI MODA

The team’s first ever global formalwear partner, the link-up will see the players wear a limited edition, hand-sewn collection at the club’s Barclays FA Women’s Super League fixture against Manchester United at the Academy Stadium in February 2021.
Clubs & Rightsholders,Commercial & Sponsorship
January 5, 2021
img-9

CHINA SPORTS BUSINESS WEEKLY: HISENSE PARTNER WITH LEEDS UNITED

Making headlines this week: Hisense partners with Leeds United, Ice Hockey Championships in spotlight ahead of Beijing 2022, fans vent anger at CSL clubs name changes, Kuaishou acquires payment license, the first annual Eurasian Sport Industry Conference, and China volleyball movie wins big.
Clubs & Rightsholders,Commercial & Sponsorship
December 4, 2020
img-10

WEETABIX & THE FA FORM NEW FOOTBALL PARTNERSHIP

The Football Association [The FA] have partnered with Weetabix Food Company to encourage the nation to embrace healthy choices through their new ‘Eat Well, Live Well, Play Well’ initiative. The partnership will see the cereal maker become the Official Breakfast Category Partner of the England Women’s and Men’s Senior Teams and lead partner of Wildcats.
Commercial & Sponsorship,Social Responsibility
November 23, 2020
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DUA LIPA’S AWARD WINNING MUSIC MANAGEMENT COMPANY TAP LAUNCHES SPORTS VENTURE AND ANNOUNCES LEEDS UNITED AND KALVIN PHILLIPS AS CLIENTS.

TaP Sports – An athlete management company and consultancy for the sports industry – will work across brand partnerships, publicity, social media and content creation.
Broadcasting & New Media,Commercial & Sponsorship,Performance, Academies & Youth Development
November 18, 2020

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CHINA SPORTS BUSINESS WEEKLY: MANCHESTER CITY LAUNCHES ALIPAY PARTNERSHIP

Clubs & Rightsholders,Commercial & Sponsorship
January 22, 2021
Making headlines this week: Man City launches Alipay partnership, PP Sports countersues the English Premier League, FIBA fines the Chinese Basketball Association, Tencent Cloud agrees to virtual World Rowing deal, LD Sports partners with Inter Milan, Seven League predicts the digital trends in sports for 2021, and a big week for China Power.
Clubs & Rightsholders,Commercial & Sponsorship
January 22, 2021
img-13

SOUTHAMPTON SIGNS FIVE-YEAR KIT DEAL WITH HUMMEL

Clubs & Rightsholders,Commercial & Sponsorship
January 19, 2021
Southampton Football Club has agreed a five-year partnership with sportswear brand, hummel starting 1st July 2021. The appointment of Danish brand hummel follows the mutually agreed termination with its existing kit supplier, Under Armour, at the end of the 2020/21 season, following the American company’s shift in marketing strategies.
Clubs & Rightsholders,Commercial & Sponsorship
January 19, 2021
img-14

YATAY BECOMES UDINESE CALCIO ECO-SNEAKERS PARTNER

Clubs & Rightsholders,Commercial & Sponsorship
January 19, 2021
Yatay is to partner with Udinese Calcio for the 2020/21 season, meaning the Udinese first-team players will wear specially designed black-and-white Yatay sneakers with personalised features.
Clubs & Rightsholders,Commercial & Sponsorship
January 19, 2021
img-15

WHAT’S NEXT FOR INTER MIAMI AFTER DIEGO ALONSO BECOMES LATEST TO EXIT?

Commercial & Sponsorship,Finance & Regulation
January 8, 2021
What had long been reported became official on Thursday morning, as Inter Miami announced the departure of head coach Diego Alonso a year and a week after his hiring. It’s another prominent figure in the ongoing list of departures from the fledgling club, who have pretty clearly decided that their inaugural season was disappointing enough to blow things up and start over.
Commercial & Sponsorship,Finance & Regulation
January 8, 2021
img-16

ARSENAL RECEIVES BANK OF ENGLAND COVID LOAN

Commercial & Sponsorship,Finance & Regulation
January 8, 2021
The club has been counting the cost of the pandemic and implemented a number of measures in 2020 to mitigate the impact it was having on its finances.
Commercial & Sponsorship,Finance & Regulation
January 8, 2021
img-17

7 MLS STORIES YOU MAY HAVE MISSED DURING HOLIDAYS

Clubs & Rightsholders,Commercial & Sponsorship
January 5, 2021
The last week of the calendar year is always a blur. It’s not your fault if you weren’t dialed into the Major League Soccer news cycle. Everyone needs a break, even fans. On this first Monday of the new year, many people are back into the regular grind (if they even got the chance to take some time off.) In case you missed them, here are seven big stories to unfold around MLS during the holiday season.
Clubs & Rightsholders,Commercial & Sponsorship
January 5, 2021
img-18

MANCHESTER CITY WOMEN PARTNERS WITH SALENTO CREAZIONI MODA

Clubs & Rightsholders,Commercial & Sponsorship
January 5, 2021
The team’s first ever global formalwear partner, the link-up will see the players wear a limited edition, hand-sewn collection at the club’s Barclays FA Women’s Super League fixture against Manchester United at the Academy Stadium in February 2021.
Clubs & Rightsholders,Commercial & Sponsorship
January 5, 2021
img-19

CHINA SPORTS BUSINESS WEEKLY: HISENSE PARTNER WITH LEEDS UNITED

Clubs & Rightsholders,Commercial & Sponsorship
December 4, 2020
Making headlines this week: Hisense partners with Leeds United, Ice Hockey Championships in spotlight ahead of Beijing 2022, fans vent anger at CSL clubs name changes, Kuaishou acquires payment license, the first annual Eurasian Sport Industry Conference, and China volleyball movie wins big.
Clubs & Rightsholders,Commercial & Sponsorship
December 4, 2020
img-20

WEETABIX & THE FA FORM NEW FOOTBALL PARTNERSHIP

Commercial & Sponsorship,Social Responsibility
November 23, 2020
The Football Association [The FA] have partnered with Weetabix Food Company to encourage the nation to embrace healthy choices through their new ‘Eat Well, Live Well, Play Well’ initiative. The partnership will see the cereal maker become the Official Breakfast Category Partner of the England Women’s and Men’s Senior Teams and lead partner of Wildcats.
Commercial & Sponsorship,Social Responsibility
November 23, 2020
img-21

DUA LIPA’S AWARD WINNING MUSIC MANAGEMENT COMPANY TAP LAUNCHES SPORTS VENTURE AND ANNOUNCES LEEDS UNITED AND KALVIN PHILLIPS AS CLIENTS.

Broadcasting & New Media,Commercial & Sponsorship,Performance, Academies & Youth Development
November 18, 2020
TaP Sports – An athlete management company and consultancy for the sports industry – will work across brand partnerships, publicity, social media and content creation.
Broadcasting & New Media,Commercial & Sponsorship,Performance, Academies & Youth Development
November 18, 2020
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