This week, Ben Peppi offers an insight into how fans are able to mould the landscape of sports sponsorship.

Aimé Leon Dore and New Balance have tapped Arsenal starboy Bukayo Saka to front their new ‘Made In UK’ campaign.

Germany and Belgium’s men’s national teams will be supporting the Women’s Euros 2022 by wearing the brand new adidas jerseys the Three Stripes have unveiled ahead of July’s showcase event.

Fans of Liga 1 Indonesia team PERSIB will soon be able to join the most empowered and engaged community in sport following the club’s announcement that they will launch a Fan Token on Socios.com.

On International Women’s Day, global football content and media business Footballco has launched INDIVISA — a new women’s football brand created to provide a community for fans that extends from grassroots to the highest levels.

Football’s finest Ian Wright and Emile Smith-Rowe star alongside YouTube sensations Chunkz and ChrisMD in new film to mark the launch of Gillette Labs’ newest razor!

By David Diaz – Head of Sport Practice at Baker McKenzie

This week, Ben Peppi of JMW Solicitors details the changing landscape of how Athletes manage their investment.

Carrying on the fight against ocean pollution, for the second consecutive year Inter Miami CF went underwater to launch their Primeblue adidas jersey, which is made with recycled ocean plastic, and to highlight the beauty of a healthy ocean.

cinch, the UK’s fastest growing online car marketplace, is set to become Crystal Palace’s official front of shirt sponsor for the 2022/23 season for both the men and women’s teams, on a multi-year contract.