A significant milestone on the road to the FIFA World Cup 2026™ was reached last night as the 16 Host Cities that are due to stage matches at the first edition of football’s showpiece to feature 48 teams were unveiled by FIFA.

EA SPORTS and COPA90 have today announced the return of their BEAT THE BIAS programme, which offers applicants aged 18-25 the opportunity to fulfil a paid internship with leading sports marketing and creative companies including COPA90, VERSUS, Football Beyond Borders, SEASON zine, Rising Baller and She’s a Baller.

The 2021/22 football season was one of the most dramatic in recent memory. Beginning with the transfers of the two biggest players in the world and concluding one of the most dramatic final days in recent Premier League history, a first domestic title in ten years for one of the great superpowers and a fourteenth European crown for another, it was a campaign that won’t be easily forgotten.

After finishing this season’s Premier League with the coveted Golden Boot award, Tottenham Hotspur’s Son Heung-min has now managed to bag himself an ambassador role for British fashion icon Burberry.

JetBlue have been announced as the Official Travel Partner of the Major League Soccer team, Inter Miami CF.

Ajax and Ziggo are expanding their partnership to include GigaNet on the Dutch team’s shirt. The logo of ziggo’s powerful network will appear under the jersey number and will be visible in the Eredivisie and cup matches.

Wolves have entered into a landmark agreement with AstroPay, who become the club’s new principal partner and front of shirt sponsor.

Everton Football Club has confirmed a Club-record main partner agreement with Stake.com. The multi-year partnership with the leading casino and sports betting platform will commence on 1 July and is the highest value front-of-shirt deal in the Club’s 144-year history.

This week, Ben Peppi offers an insight into how fans are able to mould the landscape of sports sponsorship.

Aimé Leon Dore and New Balance have tapped Arsenal starboy Bukayo Saka to front their new ‘Made In UK’ campaign.