After finishing this season’s Premier League with the coveted Golden Boot award, Tottenham Hotspur’s Son Heung-min has now managed to bag himself an ambassador role for British fashion icon Burberry.

JetBlue have been announced as the Official Travel Partner of the Major League Soccer team, Inter Miami CF.

Ajax and Ziggo are expanding their partnership to include GigaNet on the Dutch team’s shirt. The logo of ziggo’s powerful network will appear under the jersey number and will be visible in the Eredivisie and cup matches.

Wolves have entered into a landmark agreement with AstroPay, who become the club’s new principal partner and front of shirt sponsor.

Everton Football Club has confirmed a Club-record main partner agreement with Stake.com. The multi-year partnership with the leading casino and sports betting platform will commence on 1 July and is the highest value front-of-shirt deal in the Club’s 144-year history.

This week, Ben Peppi offers an insight into how fans are able to mould the landscape of sports sponsorship.

Aimé Leon Dore and New Balance have tapped Arsenal starboy Bukayo Saka to front their new ‘Made In UK’ campaign.

Germany and Belgium’s men’s national teams will be supporting the Women’s Euros 2022 by wearing the brand new adidas jerseys the Three Stripes have unveiled ahead of July’s showcase event.

Fans of Liga 1 Indonesia team PERSIB will soon be able to join the most empowered and engaged community in sport following the club’s announcement that they will launch a Fan Token on Socios.com.

On International Women’s Day, global football content and media business Footballco has launched INDIVISA — a new women’s football brand created to provide a community for fans that extends from grassroots to the highest levels.