By David Diaz – Head of Sport Practice at Baker McKenzie

This week, Ben Peppi of JMW Solicitors details the changing landscape of how Athletes manage their investment.

The Bundesliga signed a four-year extension to its broadcast rights deal with Sky Mexico, which holds the rights to the Bundesliga and 2nd Bundesliga in Mexico and Central America.

LaLiga applies technology in all its processes, from business decision-making to digital strategy and television broadcasting. In recent years, the organisation has developed numerous technological solutions along these lines, culminating in the creation of its own technology company, LaLiga Tech, which from 2021 has managed all these products for LaLiga and other international clients. In line with this digital culture, the organisation was looking for a tool that could handle massive workloads, provide flexible environments to allow for adaptation while achieving operational cost savings.

Clancy’s Video NFT Moments Interactive Card goes live with Benfica to kick off a new era of Video NFT Collectible cards for a sports, entertainment and eSports fan marketplace.

The Window will be produced by Universal Pictures Content Group and Pitch Productions.

The short-from Social Media platform TikTok has been announced as an official partner of the UEFA Women’s EURO 2022 this summer.

EA Sports has announced that FIFA 23 will be the very last in its long-running series of football video games – to be replaced by a new franchise called EA Sports FC.

The groundbreaking agreement will run for the next two seasons and include some of the best moments of Serie A stars from Torino FC’s home matches