As anticipation builds for UEFA Women’s EURO 2025™, adidas has unveiled a striking new collection of away kits for six competing nations: Belgium, Germany, Italy, Spain, Sweden, and Wales. Inspired by each country’s rich artistic heritage, these designs are set to make an impact both on and off the pitch, blending culture with cutting-edge sportswear technology.

A Fusion of Art and Sport

adidas designers have taken cues from prominent artistic movements, transforming the essence of each nation’s creative identity into contemporary kit designs. From the abstract geometric patterns of Belgium to the street-art-inspired graffiti aesthetics of Germany, each jersey tells a visual story that connects players and fans to their cultural roots.

Sam Handy, GM of Football at adidas, emphasised the significance of these kits: “The importance of the jersey cannot be understated – in both football and culture – it represents hope, passion, and a collective sense of unity that connects a nation ahead of a major tournament.”

Breaking Down the Designs

  • Belgium: A modern interpretation of the nation’s iconic red flame, featuring bold yellow, red, and orange geometric patterns.
  • Germany: A graffiti-inspired design with deep red and pink hues, reflecting the vibrant murals of German cities.
  • Italy: A tribute to Renaissance-era Realism and Naturalism, incorporating life-like vine branches in mint green.
  • Spain: A cubist-inspired off-white base punctuated by pink and grey geometric shapes, symbolising a bold new era.
  • Sweden: A striking blue abstract fade, honouring the nation’s pioneering Abstract Expressionist artists.
  • Wales: Inspired by the traditional Welsh Love Spoon, featuring interwoven mist green waves and a red neck motif.
Credit: adidas

While the aesthetics celebrate heritage, the technology behind the kits ensures peak performance. Featuring adidas’ HEAT.RDY and AEROREADY technologies, the jerseys are designed to keep players cool and comfortable during high-pressure moments on the field. Lighter crests and additional mesh panels further enhance breathability and movement.

More Than Just Kits

Alongside the six UEFA Women’s EURO 2025™ away kits, adidas has also launched refreshed away designs for Scotland and Northern Ireland, featuring historic influences such as Scotland’s Primrose and Pink colour scheme and Northern Ireland’s homage to the legendary ‘Dark Hedges’ of County Antrim.

As an official UEFA partner, adidas will also supply the tournament’s match ball; KONEKTIS, which introduces Connected Ball Technology to the competition for the first time.

For fans eager to get their hands on the new designs, all 2025 away kits are available in men’s, women’s, and youth sizes from select retail stores and online at adidas.com.