In addition to this exposure on the club shirt, the collaboration between the two entities also involves a set of features and activations in Benfica’s various channels, mainly digital.

For Benfica CEO Domingos Soares de Oliveira, “This is a partnership with great dimension for the club, with a brand that is well established in sports and entertainment. Betano stands out for its innovation, especially on digital platforms, something with which we identify ourselves. The presence of Betano on the sleeves of Benfica’s official shirts will give even more exposure and visibility to our new Official Betting Sponsor”.

George Daskalakis, CEO of Kaizen Gaming added: ” We are delighted to announce our partnership with Benfica. The Eagles of Lisbon are an incredible organization with a rich history and we are proud to become the club’s official partner in the gaming space. Through Betano, Benfica fans will be able to engage with their favorite team at a new level. We are excited to begin working with this great club and its people, together with whom we aim to undertake common social initiatives like we do with every team we partner with. This sponsorship clearly highlights our strong commitment to the Portuguese market, a commitment that we are determined to continue showing via our sustained support to Portuguese sports and society.