The two brands come together sharing a strong set of values from innovation as a way to stand out and meet the needs of the Rossoneri fanbase and the Nexen Tire customer base, to the ability of setting trends in their respective fields.

As part of the new partnership, Nexen Tire aims to enhance its brand presence in the Italian market through the enhanced visibility both at the San Siro Stadium and online.

Casper Stylsvig, Chief Revenue Officer at AC Milan, commented: “We are pleased to welcome Nexen Tire to our family of Partners.

“With an authentic brand alignment, a common vision and a common mission, I am convinced that AC Milan and Nexen Tire will be able to bring this partnership to life always keeping in mind our shared values of passion, innovation and care.”

“We have teamed up with AC Milan, a fantastic Club with excellent players, and look forward to a successful partnership. We are excited for the upcoming football season,” said John Bosco Kim, Senior Vice President of Nexen Tire Europe.

“With this new collaboration, Nexen Tire has brought forward innovative projects like incorporating our Nexen customers partnership program into the new marketing and communications packages developed in collaboration with AC Milan.”

Originally published by fcbusiness.