Three days. 55+ speakers. Every conversation that matters in football business. From World Cup 2026 to AI revolution, from Wrexham’s blueprint to women’s football’s inflection point, Soccerex Miami brings together the executives, investors, and visionaries building football’s future. November 11-13, 2025. Here’s everything you need to know.

The football business landscape is transforming faster than at any point in history.
World Cup 2026 is only months away: the largest tournament ever, across three nations, with infrastructure and legacy questions that will define North American soccer for a generation.
Women’s football is experiencing explosive growth with record attendance, historic investment, and questions about whether business fundamentals can sustain the boom.
AI and data analytics are revolutionizing everything from scouting to injury prevention to fan engagement, separating sophisticated operators from those left behind.
Club ownership models are evolving as private equity, multi-club portfolios, and community-focused approaches compete for capital and legitimacy.
Stadium development in American cities has become a decade-long political, financial, and community negotiation that most clubs struggle to navigate.
International partnerships between established European powers and emerging American soccer are reshaping talent development and commercial landscapes.
Every one of these conversations is happening at Soccerex Miami, November 11-13, 2025.
Not in theory. Not in aspiration. In practice, from the executives making daily decisions, the investors writing checks, and the innovators building the infrastructure.
Soccerex Miami is where football business happens: real deals, real connections, real decisions.
Why Miami? Why Now?
Miami stands as the strategic epicenter of football’s transformation in the Americas.
- World Cup 2026 host city: Miami will host multiple World Cup matches in just a few months. The city is preparing for the world’s attention, and the executives managing that preparation are sharing their insights at Soccerex.
- Gateway to Latin America: Miami connects North American and Latin American football cultures, creating unique networking and business development opportunities unavailable anywhere else.
- MLS growth hub: Inter Miami’s success (both Messi-driven popularity and underlying business development) demonstrates Miami’s centrality to American soccer’s growth.
- Investment capital: Miami attracts global sports investment capital. The people with resources to invest in football, and the people seeking that investment, are already in Miami.
- Infrastructure innovation: Miami is navigating the exact stadium, development, and community challenges every American soccer market faces. The lessons are immediately applicable.
The combination of location, timing, and moment in football’s evolution makes Soccerex Miami 2025 uniquely essential.
November 11, 2025: VIP Reception
6:00 PM at The Savoy Hotel
Kick off Soccerex Miami with an exclusive evening reception for VIP attendees. Network with industry leaders in an intimate setting before the main conference begins.
Day 1: November 12, 2025 – The Big Picture
*Schedule is subject to change
Day 1 opens with the topics defining football’s next decade: World Cup preparation, ownership models, infrastructure development, and the legends who’ve navigated transformation.
Morning: World Cup 2026 – The Countdown Begins
Conference registration opens
Host MC opens the show and welcomes everyone to Soccerex Miami
Speakers: Jorge Mas, Inter Miami
Joe Dagrosa addresses the attendees of Soccerex Miami
Speakers:
• Salwa Al Rashid, G Expo
• Ghada Al Rashid, G Expo
• G Expo Pending, G Expo
Speakers:
• Emerson Ferreira da Rosa,
• Gonçalves,
• Diogo Kotscho,Consultant, Board Member, Retize*VERIFY,
• Sean Stockell,CEO,Your Home Digital
Speakers:
• Rob Uvanović, Executive Director, Miami SCORES Powered by Concacaf
• Aubrey Walton, Executive Director, FIFA World Cup 26
Featuring leaders from organizing committees, national and local soccer bodies, city officials, and commercial partners, the discussion will explore how stakeholders are mobilizing to deliver a successful World Cup and ensure lasting benefits beyond the final whistle.
Speaker: Alan Rothenberg, ” Chairman of Playfly Premier Partnerships, Chairman & CEO of World Cup USA ’94”, FIFA World Cup 1994
Fireside chat with Alan Rothenberg. 1-2-1.
Speakers:
• Alex Lasry, CEO, FIFA World Cup 26 NYNJ Host Committee™
• Meg Kane, Host City Executive/CEO, Philadelphia Soccer 2026
• Alina T. Hudak, President & CEO, Miami Host City Committee
The journey WC26 host cities from selection to delivery, focusing on challenges, collaboration and innovation
Presentation
Speakers:
• Jon-Paul St Gernain, Manager, Coach Development, Special Olympics
• Manu Dutra
MOU Signing Session
Midday: Women’s Football
Speakers:
• Isabel Cardone, General & Sporting Director, Ternana Women
• Gina Antoniello, Professor of Sports Business, & Chair of Women’s Sport Collective, NYU
• Alex Avellanet
Global Growth in Women’s Club Football
Afternoon: Icons, Investment, and Infrastructure
Speaker: Peter Moore, Founding Owner, Santa Barbara Sky FC
Interview with Peter Moore
Speakers:
• Simon Hallett, Owner, Plymouth Argyle FC
• Danilo Caixeiro, EVP, Strategy, Eagle Football
• Matt Rizetta, Founder and Managing Partner, Underdog Global Partners
• Chris Lencheski, US investor, SKI partners
Navigating Club Ownership
Speakers:
• Wolfgang Heilmann, Head of International, Borussia Mönchengladbach Academy
• Simon Gubisch, Head of International Business, VFB Stuttgart
• Marc Lingenhoff, Managing Director, BVB Americas
• Helena Heckschen, Chief of Staff & Business Development, RB Leipzig
In this session, FC Bayern Legend and World Squad Coach Roy Makaay joins Lars Weichert, Head of International Youth Football, to share how the FC Bayern Pathway is creating real opportunities for young players across the United States, detailing the club’s competitive initiatives for players aged U16–U19, including the FC Bayern Youth Cup, Global Academy, and World Squad. The discussion will reveal Bayern’s long-term ambitions in the U.S. market and their commitment to building a network of partnerships with elite youth clubs and collegiate programs across the country.
Speaker: Robin Austermann, Head of Europe & LATAM, Bundesliga
One of Europe’s major soccer leagues, the Bundesliga is consistently innovative in its approach to reaching new fans. A long-term collaboration announced with Relevent Sports last year and implementing a versatile broadcaster mix coupled with localised content and marketing tailored to each region, Robin Austermann talks through the Bundesliga’s bold strategy for growth across the Americas.
Speakers:
• Roy Makaay, Former player and coach of the FC Bayern World Squad, FC Bayern
• Lars Weichart, Head of international youth football, FC Bayern
In this session, FC Bayern Legend and World Squad Coach Roy Makaay joins Lars Weichert, Head of International Youth Football, to share how the FC Bayern Pathway is creating real opportunities for young players across the United States, detailing the club’s competitive initiatives for players aged U16–U19, including the FC Bayern Youth Cup, Global Academy, and World Squad. The discussion will reveal Bayern’s long-term ambitions in the U.S. market and their commitment to building a network of partnerships with elite youth clubs and collegiate programs across the country.
Speakers:
• Radha Balani, Expert Partner for Strategy & Leadership, Think Beyond
• Matt Wiener, Founder & CEO, Jett Sports
• Walter Franco, Principal, Victus Advisors
Trends, Challenges, and Innovations in U.S. Stadia Development
Speakers:
• Juan Ascanio, Head of Brand Marketing, Concacaf
• Sabrina Carrozza, Founder & Principal, Sabrina Comms
• Marcio Carlomagno, General Manager, Sao Paulo FC
• Quentin Paquelier, CMO, Club America
How brands are moving beyond logos to create meaningful, value-driven partnerships in football
Speakers:
• John Jackson, Architect & Business Development Director, FIA, Spain
• Michelle Heatherly, Business Development Director, 10 Design, USA
• Jeff Sugar, Principal, EDSA
“Architecture, Innovation and Business Strategies are redefining the stadium building and its surrounding urban environment . The Building Typology is changing , the Business model is evolving and the spectator experience and expectation is forever growing…. Krystal Solorzano will be talking to John Jackson and Michele Heatherley, all part of the 10N Architecture Collective , who will be looking at the solutions of recent stadium design by FIA, including a hat-trick of stadia designed at the last 2022 FIFA World Cup in Qatar, focusing on new and innovative approaches to sustainability, adaptability, urban context, community and human experiences that directly respond to these new business strategies, spectator expectations and above all the future legacy that is left within the wider Community.”
Day 2: November 13, 2025 – Operations, Innovation, and Impact
Day 2 shifts from macro trends to operational reality: talent development, stadium innovation, fan engagement, player transitions, women’s football investment, AI implementation, and governance.
Morning: Miami’s World Cup Role and Talent Development
Speakers:
• Janelle M. Prieto, Chief Marketing and Community Officer, FIFA World Cup 2026™ Miami Host Committee
• Jennifer Roche, Director of Community & Legacy, FIFA World Cup 2026™ Miami Host Committee
Eploring marketing, vision, and legacy impact as Miami prepares for 2026.
Speakers:
• Marlon Glean, President, Grenada Football Association (GFA)
• Craig Skilling, “Associate Professor, Program Director, Undergraduate Sports Administration & Esports”, St. Thomas University
• Luis Robles, Technical Director, MLS NEXT, MLS
A deep dive into nurturing elite talent, modern academies and cross border pathways
Speakers:
• Cristian Petschen, Global Sports & Entertainment Practice Leader, LaBella Associates
• Brad Bartholomew, National Design Director, LaBella Associates
• Ivan Berlanga, Co-Founder, IDA Valencia Academy
• Gregory Scott, Founder, GCS Developments
The line between training grounds and lifestyle destinations is disappearing. Around the world, next-generation academies and sports districts are integrating performance, education, entertainment, and real estate into sustainable ecosystems that develop both athletes and communities. This panel brings together global design leaders from LaBella Associates, the founder of IDA Valencia Academy, and the founder of the new Riverside Sports & Entertainment District in California bringing USL to Riverside. Together they explore how visionary design, business strategy, and community impact can turn sport into a catalyst for urban transformation and investment.
Speakers:
• Tom McElwee, RGM North America, Fever
• Dan Rutstein, President, Orange County SC
• Jeff Josephson, Head of Sales, wicket
• Richa Singh, Co-founder, Spectatr.ai
This evolution of fan engagement focused discussion looks at how engagement is moving beyond attendance and viewership into co-creation, content, tech, and community
Speakers:
• Dr Thom Nikolai, Science Professor , Michigan State University
• Mark Reid, Director of Grounds, The Breakers
• Marcus Allbäck/Scott Grego, Former World Cup Footballer
A special presentation on innovative approaches to creating safer, stronger, more sustainable real grass football pitches. All while using up to 85% less water, giving access to green grass globally.
Midday: Player Transitions and Club Success Stories
Speakers:
• Guilherme von Cupper, CEO, Berlin Sports Group
• Alexandra Bowden, CEO and Founder, PEOPLEfirst
• Oguchi Onyewu, Assistant Sporting Director, USSF
• Ollie Palmer, Professional Footballer
A focus on how modern players are leveraging their platforms to become business leaders off the pitch
Speakers:
• Michael Williamson, CEO, AFC Wrexham
• Mary Bayne, Head of Strategy, United Airlines
Afternoon: Women’s Football Growth and Technology Revolution
2:15 PM – “Beyond the Breakthrough”
Speakers:
• Marlo Sweatman, Women’s Football Consultant, The Wellness Universe
• Ashlee Fontes, Founder/CEO, Nikao Management
• Betsy Cutler, VP, Corporate Wellness & Safeguarding, USL
Women’s football is experiencing unprecedented growth, driven by record-breaking attendance, rising media visibility, and expanding professional pathways. This panel will spotlight the key drivers behind this momentum and explore what’s needed to ensure sustainable progress.
Speakers:
• Teddy Wagnac, Founder & CEO, SoccerPath.us
• Gina Waldhorn, CMO, Sports Innovation Lab
• Abhijit Shome, Vice President, Marketing Technology, MLS
Artificial intelligence is revolutionizing the game of football—from performance analytics and injury prevention to fan engagement and tactical decision-making. This panel will explore how AI technologies are transforming every facet of the sport, with a focus on their current applications, ethical implications, and future potential.
Speakers:
• Jose Martin, Squire Patton Boggs
• Giorgio Polacco, Partner, Arce Immigration Law P.A.
• Alexander Rojas, Founder, One-Eighteen Law
Football is the world’s most popular sport, but its governance has often faced scrutiny over transparency, accountability, and fairness. This panel will explore what good governance truly means in the context of the global game, and how legal reform can safeguard football’s integrity while supporting its continued growth.
Speaker: Cesar Augustus
Football is far more than a sport — it’s identity, community, and sometimes a lifeline. Around the world, the game has helped people heal from loss, overcome hardship, and find purpose when everything else felt lost. This panel explores powerful real-world stories proving that football doesn’t just change lives — in many cases, it saves them.
Closing: Grassroots Impact and Global Perspective
5:10 PM – We Play For Peace – The Pope Francis’ legacy to soccer
Speakers:
• Alejandro Roemmers, Poet and Philanthropist
• Carlos Navarro Montoya, Athlete, Former Boca Juniors Goalkeeper
Origin, present and future of the global and interfaith platform launched by Pope Francis in 2013 that promotes PEACE through the universal language of soccer.
Beyond Sessions: The Networking Opportunity
Conference sessions provide knowledge. Networking provides opportunity.
Soccerex Miami attracts 1,000+ football business professionals including:
- Club owners and executives
- League officials and federation representatives
- Investors and private equity firms
- Brand executives and sponsors
- Media and broadcasting leadership
- Technology and analytics companies
- Agents and player representatives
- Legal and financial advisors
- Architects and developers
- Consultants and service providers
Networking opportunities include:
- Scheduled networking breaks: Intentionally built into the agenda
- Exhibition hall: Vendors, service providers, and innovators showcasing solutions
- Evening events: Informal networking in relaxed atmospheres
- Meeting spaces: Designated areas for private conversations and deal discussions
- Digital platform: Pre-conference networking tools connecting attendees based on interests and objectives
- Serendipitous encounters: The hallway conversations, chance meetings, and unexpected connections that often prove most valuable
Many attendees report that business relationships formed at Soccerex (partnerships, investments, hires, deals) generate more value than any single session.
Who Should Attend (And Why)
Club Executives and Owners: Learn from peers navigating similar challenges. Understand trends shaping the industry. Identify service providers and partners. Evaluate investment opportunities.
Investors and Private Equity: Understand football’s unique investment dynamics. Meet club executives seeking capital. Evaluate market opportunities. Learn from successes and failures.
League and Federation Officials: Understand best practices globally. Network with clubs and commercial partners. Learn from World Cup preparation. Explore international partnerships.
Brand and Sponsor Executives: Understand football’s commercial evolution. Meet clubs seeking partnerships. Learn about activation innovation. Evaluate market entry or expansion.
Technology and Analytics Providers: Present solutions to decision-makers. Understand club needs and pain points. Learn what’s working versus what’s hype. Identify partnership opportunities.
Legal and Financial Advisors: Understand regulatory landscape. Network with clubs and investors. Learn about governance challenges. Position services to industry leaders.
Architects, Developers, and Infrastructure Providers: Meet clubs pursuing stadium projects. Understand financing models. Learn from successful developments. Identify opportunities.
Media and Content Creators: Access to industry leaders for interviews and stories. Understand business trends driving editorial coverage. Network with clubs and brands.
Consultants and Service Providers: Position expertise to clubs and investors. Understand market needs. Network with decision-makers. Learn industry best practices.
Players and Former Players: Understand business side of football. Explore post-career opportunities. Network with executives and entrepreneurs. Learn from successful transitions.
Practical Information
Dates: November 11-13, 2025 (VIP Reception November 11, Conference November 12-13)
Location: Miami, Florida
Format: Three days including VIP reception (Nov 11) and two full days of sessions, networking, exhibitions, and events (Nov 12-13)
What’s included:
- Access to all conference sessions
- Exhibition hall access
- Networking events and breaks
- Digital access to presentations (post-conference)
- Networking platform access
- Conference materials
Accommodation: Negotiated rates at partner hotels. Book your stay
Travel: Miami International Airport is easily accessible with extensive domestic and international connections
Register Now:
Soccerex Miami is three weeks away. Hotel availability is limited, flights are filling up, and meeting schedules are getting booked.
Register for Soccerex Miami and gain access to:
- Priority access to networking platform
- Advanced meeting scheduling with other attendees
- Partner hotel rates (while rooms last) – book your stay
If you’re planning to attend, now is the time to commit. Accommodations near the venue are booking quickly, and competitive flight prices won’t last. The executives you need to meet are already confirming their schedules.
The Bottom Line
Soccerex Miami 2025 is the essential gathering for anyone serious about football business.
If you’re making decisions about investment, operations, partnerships, technology, or strategy in football, the people you need to talk to and the insights you need to inform those decisions are in Miami, November 11-13.
Three days. 55+ speakers. Every conversation that matters.
See you in Miami.
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