There could not be a more exciting time for our first event to be hosted in Egypt, with Soccer in the MENA region seeing more growth, investment, opportunity, and interest than ever before.

For the past eight years, arguably the Premier League's standout player has been an Egyptian. Beyond his brilliance on the pitch, Mohamed Salah is a global icon and an exceptional ambassador for his country, serving as an inspiring role model for the next generation of African football superstars.

Providing a global platform for federations, leagues, clubs, legends, and leading brands from the region is something that we feel very strongly about, and we look forward to welcoming 2,200 guests from around the world to the capital city just after the turn of the year.

Egypt is a nation passionate about soccer, where the sport reigns supreme as the country's favourite by a wide margin. Many believe the fervour for the game rivals that of any place in the world. After your visit to Masr, we’re confident you’ll understand why we selected it as the 24th city to host our 54th event.