To do this, we speak to Nora Henriksson Head of Sport and Managing Director at Media.Monks. Media.Monks are a digital advertising agency that works with brands such as FIFA, Epic Games and Nike on their activations in (and out of) the women’s game.

On this show, you’ll learn more about Media.Monks work with football’s governing body, the surprising demographics of the women’s football audience and how brands should be approaching their partnerships with the women’s game.

The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms.

Make sure you are following this show so you never miss an episode and find more from Footballco via @Footballco on Twitter and https://www.linkedin.com/company/footballco/ on LinkedIn.

The Footballco Business Podcast is produced in association with Soccerex.