The club have been working closely with the team at Other Media on everything from branding and design to delivery of the new website and app to bring supporters a new and much improved digital experience.

Stepping away from the products provided by EFL Digital means that The Posh can take control of every aspect of the digital fan experience.

Content creation is no longer limited by the website’s design, it is now accentuated by it. The move also means the club now has access to a wealth of data giving them the power to better understand how fans interact with the club digitally, leading to personalised content and messaging.

Jake Baxter, Marketing Manager at Peterborough United, said: “Since promotion was confirmed in May, the team behind the scenes have worked tirelessly on delivering this new website for Posh fans and is the first in a number of exciting digital advances to be rolled out by the club in the coming weeks and months. We are delighted it’s finally here and we are able to share it with the Posh faithful.”

George Crabb, Managing Director at Other Media, added: “It’s been a real pleasure working with the Posh team on transforming their digital fan experience.

“The team are driven and forward-thinking and we know this partnership is going to continue to deliver ever more impressive features for the fans.”