Soccer star Cristiano Ronaldo has joined his Brazilian counterpart Neymar as a brand ambassador for PokerStars.
Manchester City have announced a new sponsorship deal with Citibank.
Ford has extended its longstanding support for German soccer side FC Cologne.
The South African Broadcasting Corporation (SABC) has claimed to have agreed a two-and-a-half-year deal with the South African Football Association (SAFA) to show local matches involving the South African men’s, women’s, and junior football teams.
Bundesliga side Borussia Mönchengladbach have reportedly extended their sponsorship deal with Bitburger for a further seven years.
South Korean tyre manufacturer Hankook has signed a new three-year deal with UEFA to sponsor the Europa League, Europe’s secondary continental competition.
Spanish sports clothing manufacturer Joma has agreed a four-year kit sponsorship deal with the Romanian Football Federation (FRF).
O2 Sport, a new sports-focused subscription channel set to be launched on 15th August on Czech IPTV platform O2 TV – the Telefonica-owned telecommunications provider in the Czech Republic - has secured the rights to the Czech Liga.
Pay-television broadcaster SuperSport has acquired the broadcast rights to the Uefa Champions League in South Africa from 2015/16.
German club SV Stuttgarter Kickers have signed a sponsorship deal with MHP.